I am Heidi! The Creator and personality behind the HWILSONPR brand. I aim to educate audiences how to use public relations in business, along with how to communicate effectively, target audiences, plan strategically, and use media for storytelling. Moreover, I love being apart of the birth of a new idea, event and business venture.
Some FUN FACTS:
HWILSONPR is a public relations & brand consulting practice that was founded in 2008. Through the HWILSONPR brand, I aim to teach entrepreneurs how to navigate public relations in their business. I also work on special projects for a variety of different organizations.
I want to work to help "YOU" take your business, project, product and event to the next level.
WHO DO I MOSTLY SERVE?
1. Business Owners
2. Entrepreneurs
3. Nonprofit Organizations
4. Corporations
6. Educational Institutions
7. College Students
Specialty Areas:
1. Consulting Services allows me to coach you in various areas of PR to include: social media, media relations, crisis communications, branding, marketing, pitching, campaigns, best practices, strategic planning, event planning, communicating effectively, and more.
2. Writing Services include press releases, biographies, fact sheets, backgrounders, articles, blog posts, website copy, pitch letters, speaker kits and more.
3. Teaching/Coaching- Teach the latest PR tools and techniques for you to grow your business.
4. Workshops- Facilitates public relations workshops.
Please view the section below to see clients I've worked with and projects I have completed!
Schedule a consultation today!
**Note** The first meet up is free and will last for 30 minutes! This will be a time for us to listen and discuss your needs and start working on a plan for your business!
Click on image to purchase! GO to our "SHOP" TOO
Do you have questions about how media, marketing and public relations work? Want to know how you can use it in your business to leverage visibility, best practices, best communication methods, etc.? Don't know if you should even start a business? Well, pick my brain! I'm here for you. Let's have a conversation.
**Phone call or Zoom ONLY**
Here is the second edition of my Navigating PR eBook!
It is the perfect guide for entrepreneurs and multi -passionate people trying to learn how to navigate public relations and communications in their business, and for students studying PR, recent graduates and professors.
Accessible to all levels of expertise and experience! Written by a practitioner, over 100 pages, includes practice exercises, bonus chapters, and is easy to read and follow.
The perfect resource for entrepreneurs trying to learn how to navigate public relations and communications for their business, for students studying PR, recent graduates and professors.
Accessible to all levels of expertise and experience! Over 100 pages, includes practice exercises, easy to read and follow.
The first meeting is FREE for approximately 30 minutes. This allows me to hear all about your business needs and what you are hoping to achieve. Afterword, coaching sessions are 40 minutes at a price range of $65.
Writing services include press releases, biographies, fact sheets, backgrounders, articles, blog posts, website copy, pitch letters, speaker kits and more. Documents are $50 each. If you need more than one document, a package price will be set.
A communication audit allows me to provide you with an analysis of what your external public image looks like to audiences/consumers. I take a deep look at all of your internal and external communication processes/communication vehicles and provide feedback and suggestions.
Stephanie Humphrey is an engineer-turned-media personality on a mission to show people how technology can make their lives easier.
HWILSONPR worked as her publicist and was able to raise her internet profile considerably and secure print, radio and television media placement.
Future BBII is a 501(c) tax exempt organization that aims to increase the number of college degrees obtained by underrepresented students in Science, Technology and Engineering (STEM) related fields and educate youth on the connection between technology advancement and preserving the environment.
HWILSONPR completed several writing services for the organization including a press kit, press releases and biographies.
Lineage is a brand that houses a bed & breakfast, engraving store and services for clients to uncover their history and ancestry. HWILSONPR wrote a business and marketing plan for all three brands.
Sharvette Mitchell is a marketing coach and talk radio host. She is the founder of the #MarketingTipsWith Sharvette Facebook group for female entrepreneurs and hosts an annual #PlatformBuilder conference for female entrepreneurs.
"Women of the Word" was a ministry led by Bishop Merita Wilson. The ministry hosted outreach programs and events. HWILSONPR worked to raise awareness about W.O.W. through branding efforts and planning programs.
Our Vision is You offers coaching programs that lead individuals through a process of uncovering their most powerful dreams and talents! HWILSONPR had the pleasure of providing web design and coaching services for this brand.
The Virginia Department of Education is the state education agency of the Commonwealth of Virginia.
Various services are implemented.
Lineage is a brand that houses a bed & breakfast, engraving store, and services for clients to uncover their history and ancestry.
Skoodlez was a toy manufacturer that sold tons of stuffed animals. HWILSONPR was able to create a PR campaign to help the company increase brand awareness and increase sales.
Therapy Concierge, LLC offers individual, couples, family, and telehealth counseling.
HWILSONPR provided coaching and writing services.
Chef Apple is a chef based out of Washington, DC. HWILSONPR was able to secure several media cooking segments and interviews for her to showcase her skills.
The National Association of Broadcasters is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than 8,300 terrestrial radio and television stations as well as broadcast networks.
HWILSONPR created a public relations campaign to raise awareness about the transition of analog to digital television.
HWILSONPR is a community partner of Rudy's Girl Media - a multimedia company based in Martinsville, Virginia.
HWILSONPR was an event sponsor for the inaugural InnovateHer Women's Summit - an event for women entrepreneurs or aspiring entrepreneurs. Event was hosted by: County of Brunswick, Department of Economic Development and Makeup by Holly Beauty Partners.
HWILSONPR is elated to support EnrichKids - a nonprofit partner of EnrichKids Academy with a mission to help support families and teachers within childcare environments.
"Navigating Public Relations for Your Business" proved to be an invaluable resource throughout my PR course. This textbook offers a comprehensive yet accessible exploration of public relations principles and practices. What I particularly appreciated were the real-world case studies and practical examples that brought the concepts to lif
"Navigating Public Relations for Your Business" proved to be an invaluable resource throughout my PR course. This textbook offers a comprehensive yet accessible exploration of public relations principles and practices. What I particularly appreciated were the real-world case studies and practical examples that brought the concepts to life, making it easier to understand and apply them in various business contexts. From building relationships with the media to managing reputational crises, the textbook covers a wide range of topics essential for effective PR. The structured framework provided clarity, while the insights from industry experts added depth to my understanding. Overall, "Navigating Public Relations for Your Business" is a must-have for anyone looking to master the art of PR and elevate their business's communication strategies. - Dillion B.
Very good resource to learn about public relations! It is easy to read and understand with multiple real life examples. Perfect resource for students or small businesses to learn about PR! - Amanda Morris
The clear writing style, real-world examples, and practical exercises made it easy to understand and apply PR concepts. Overall, it's a highly recommended textbook for anyone interested in business-oriented PR. - Nestor
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