Enjoy some public relations tips to help you navigate your business, event or project.
Video
Audience versus Publics
Think of your publics as family members who are always supporting and cheering you on while your audience is like a new friend.
Are you Open for Business?
Are you available and open for business? Here is a tip for ya - to make money, you must be available for customers!
Two-way Communication
It is important to provide a platform for customers to give you feedback. Does your business have two - way communication?
Minimize the Use of Acronyms
Do you unknowingly use acronyms? Yes - we know you want to get what you are doing out the door - however, be mindful that your clients are not in your industry. You don't want to confuse them or give them a research project just for them to understand what you are talking about.
Is online just rented space?
You do not own social platforms or the digital space. So what are you doing to ensure your followers, fans, viewers, etc. can still reach you if suddenly a platform disappears?
Media Advisory or Press Release?
There are slight differences between a press release and a media advisory. Watch the video to learn more.
Enjoy the Process & Journey. It is teaching you something.
You may be asking yourself why am I here, doing this exact thing at this exact moment with no results. But trust me, there are lessons in the journey and confidence-building during the process.
Proactive vs. Reactive
Are you more proactive or reactive in your business?
Social Media Content Calendar
What is a social media content calendar? Check out this video for details.
Share your network
Share your network! We can all win!
Is Your Company Visible?
Do people know that you are there?
Talk About Yo Stuff!
Never get tired of talking about your work. Talk about that event, project, or product that you are selling. If you don't talk about it, who will?
People Follow Your Pages for a Reason
Remember, people follow your pages for your expertise.
Don't Hide Information
In 2024, a communications trend will continue to be trust and credibility. Your consumers are looking for open and honest engagement, therefore, be sure that your information is available and convenient to find.
Call to Action
Don't be afraid to contact people directly and have a one-on-one conversation about your vision and goal. Sometimes, when people know you're speaking with them and 200 other people, they may not be quickly inclined to take action.
Stock Photos
At some point in your marketing, campaigns and promotions, you will need images. Although, organic images are always the number one solution, there is an option to use stock photos. These are photos that do not have copyright. If you purchase a licensing agreement, you will get so many downloads for a year.
Keep it Simple
When you are writing for the general public keep your copy simple so that anyone will be able to understand the message. People normally write to their industry, but someone not in that field of work may not understand the information.
Selling & Communicating
Business owners & entrepreneurs - make sure what you are selling matches what you are communicating. Listen to the examples in the video.
Communication channels & messaging
Do all of your communication channels send the same message?
Do your links work? This may sound minor but broken links can prevent your consumers from getting to the information that they need.
What Is public relations anyway?
Here are three components of Public Relations:
1. Image/Reputation/Presentation
2. Communications/Media
3. Relationship Building & Connection
In this video, I focus on the Image/Reputation piece.
Nurturing Relationships
We meet people all of the time and normally call that networking but how do you continue to nurture those relationships and stay connected.
Communication Channels
Should you diversify your communication channels? Yes, but that doesn't mean that you should be on ALL of them.
Accessibility
Accessibility determines if people can receive and understand your information. Is the material you publish accessible?
Earned Media, Owned Media, Shared Media and Paid Media
The Differences between Earned Media, Owned Media, Shared Media and Paid Media
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