Rebranding vdoe

 VDOE reverted back to its original branding with a modernized look. I worked on strategy to ensure a smooth launch with a new website, logo, presentation templates, social media assets and more. 

My first eBook titled, Navigating Public Relations for Your Business. This book is the perfect guide for entrepreneurs, small business owners, nonprofit organizations and students aspiring to learn the science of public relations in business.

Link to purchase:

https://payhip.com/b/Yp9sA

Ideas for social media content creation. 72 ideas to create engaging content for social media platforms.  

Link to purchase:

 72 Content Ideas - Payhip 

 Worked with VDOE Department of Teacher Education & Licensure and a media company to create social media ads to recruit teachers. The ads take those interested to a microsite where they can learn more information. This campaign is one initiative to address teacher shortage in Virginia. 

 Worked with school divisions in Virginia to implement a back-to-school social media initiative. Pictures of students, faculty and staff during first day of school and activities leading up to the first day were shared on VDOE's social channels. 

A Tipsheet on how to secure earned media (media you don't pay for). These tips provide insight into details media look for to decide who/what to feature. 

Link to purchase:

 SECURE Media Placement TIPS - Payhip